Insurance and financial planning have unique ethical profiles, influenced by the trust and promise inherent in the products and advice on offer. It’s important to get that ethical profile right, to ensure that your business focusses on the risks and opportunities that matter most.
An ethical profile is built from two key ingredients – the business objectives that your firm has set itself and the ethical issues that are circulating around your market.
With many years of management experience in the insurance sector, I understand how your business works and the market it is operating in. As a long established watcher of ethics in insurance and financial planning, I am well positioned to advice on those issues that could most relevant and those that are trending.
In pinning down those key risks and opportunities, it helps to listen to other people’s perspectives. What might staff see as the key ethical risks? What does marketing see as interesting ethical opportunities? What are the emerging issues that the market needs to listen to? Recognising who to listen to and how to weight up their opinions will add to the credibility of your ethics profile.
I bring a set of structured tools to establishing your ethical profile and helping you use it to achieve business objectives.
Duncan is an independent adviser on business ethics, with a particular focus on the insurance and financial planning sectors. He worked in insurance for 18 years and has been an ethics adviser for 11 years. He's a Chartered Insurance Practitioner.